Healthy Skepticism Library item: 6658
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
MaLAM letter follow up—Wyeth-Ayerst’s promotion of Polymagma (attapulgite)
MaLAM International News 1996; 14:(4):2
Abstract:
Wyeth promised to respond to MaLAM’s concerns about the continuing direct-to-consumer advertising of Polymagma but has yet to do so. MaLAM will complain to the World Federation of Proprietary Medicine Manufacturers.
Keywords:
*news story/Philippines/developing countries/Wyeth/Polymagma/DTCA/ direct-to-consumer advertising/company responses/ World Federation of Proprietary Medicine Manufacturers/diarrhea/MaLAM/Medical Lobby for Appropriate Marketing/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: DIARRHEA/REGULATION, CODES, GUIDELINES: FEEDBACK TO COMPANIES