Healthy Skepticism Library item: 6654

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

This month . . . the results of MaLAM’s questionnaire to our subscribers
MaLAM Australian News 1996 Mar; 4:(3):1-5

Abstract:

The results of a recent MaLAM survey of its subscribers are presented. There were a total of 311 responders (57% of the questionnaires mailed out). A substantial minority of respondents do not meet drug representatives. Most do not agree that promotion is reliable. Speakers at industry-funded meetings were rated as more reliable than advertisements or representatives.

Keywords:
*analytic survey/Australia/developed countries/ quality of information/ quality of prescribing/ sales representatives/ sponsored symposia & conferences/ journal advertisements/ doctors/ pharmacies and pharmacists/MaLAM/Medical Lobby for Appropriate Marketing/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTION DISGUISED: CONFERENCES AND MEETINGS