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Healthy Skepticism Library item: 6646

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

The revised IFPMA code
MaLAM International News 1996 Jan; 14:(1):1-2


Abstract:

MaLAM has analyzed the revised marketing code from the IFPMA and despite some improvements there are still serious deficiencies.

Keywords:
*analysis/IFPMA/ Code of Pharmaceutical Marketing Practices (IFPMA)/ International Federation of Pharmaceutical Manufacturers Associations/ regulation of promotion/MaLAM/Medical Lobby for Appropriate Marketing/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

 

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There is no sin in being wrong. The sin is in our unwillingness to examine our own beliefs, and in believing that our authorities cannot be wrong. Far from creating cynics, such a story is likely to foster a healthy and creative skepticism, which is something quite different from cynicism.”
- Neil Postman in The End of Education