Healthy Skepticism Library item: 664

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mossinghoff GJ.
Drug promotion.
N Engl J Med 1995 Apr 13; 332:(15):10

Keywords:
*letter to the editor United States competitive consequences of promotion consumer drug prices guidelines, discussion of regulation of promotion industry perspective ATTITUDES REGARDING PROMOTION: INDUSTRY REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

Notes:

Instead of celebrating the competition in the marketplace that is lowering drug prices, Kessler et al. focus on the rare instances of overzealous marketing. Competition is not always pretty. Strict guidelines adopted by both the medical profession and the pharmaceutical industry are working to stop unethical marketing.