Healthy Skepticism Library item: 6635

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Breimer L.
Advertisements for drugs used in disorders with a negative image never feature men
BMJ 1996; 313:883
http://www.bmj.com/cgi/content/full/313/7061/883/b

Abstract:

Advertisements in the BMJ for drugs that are used to treat disorders with a negative image, such as mental illness, feature only women. By contrast, when men are used in advertisements they are generally shown in a positive and decisive light.

Keywords:
*letter to the editor/United Kingdom/BMJ/ images in ads/ journal advertisements/ men/ women/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: MEN/IMAGES IN PROMOTION: WOMEN