Healthy Skepticism Library item: 6631

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Boadway T.
Marketing physician prescribing data
Ontario Medical Review 1996; 63:(10):18

Abstract:

The reason for the concern is that physicians at the present time have no method to evaluate their own prescribing habits and yet the pharmaceutical industry is able to gain access to this information and approach physicians in a particular fashion in order to mould their behaviour.

Keywords:
*letter to the editor/Canada/Ontario Medical Association/doctors/ selling prescribing information/ pharmacies and pharmacists/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/ETHICAL ISSUES IN PROMOTION: SELLING PRESCRIBING INFORMATION