Healthy Skepticism Library item: 6625

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Beary JF 3rd.
Pharmaceutical marketing has real and proven value: Characteristics of materials distributed by drug companies: four points of view
Journal of General Internal Medicine 1996; 11:635-636

Abstract:

Information distributed by pharmaceutical companies can have significant benefits: the wide use of adenosine in treating rapid heart rhythms is due to aggressive promotion; chlorpromazine was not adopted as quickly as it should have been because of inadequate promotion. Physicians with many years of medical education and experience behind them are fully capable of evaluating the quality of information distributed to them and considering the source of such information.

Keywords:
*editorial/United States/Pharmaceutical Research and Manufacturers of America/PhRMA/doctors/quality of information/value of promotion/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE Conflict of Interest Drug Industry*/standards Drug Industry*/trends Government Regulation Humans Information Dissemination* Interprofessional Relations* United States United States Food and Drug Administration