Healthy Skepticism Library item: 6619

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: book

Apple RD.
Vitamania
New Brunswick, New Jersey: Rutgers University Press 1996

Abstract:

Parts of this book discuss how vitamins were promoted to consumers, pharmacists and doctors.

Keywords:
*analysis/United States/direct-to-consumer advertising/DTCA/vitamins/ over-the-counter medications/ pharmacies and pharmacists/ doctors/ broadcast advertisements/ print advertisements/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: PRINT AND BROADCASE ADVERTISEMENTS