Healthy Skepticism Library item: 6617

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Prescription for trouble
Ontario Medical Review 1996; 63:(6):66-67

Abstract:

The Ontario College of Pharmacy should not have left it up to individual pharmacists to decide whether or not to sell information about physicians’ prescribing practices. The companies that are buying this information are selling it to drug companies to help them target doctors. The Ontario government should act on this matter.

Keywords:
*news story/Canada/Ontario College of Pharmacists/selling prescribing information/pharmacies and pharmacists/doctors/ETHICAL ISSUES IN PROMOTION: SELLING PRESCRIBING INFORMATION

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963