Healthy Skepticism Library item: 6617

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Prescription for trouble
Ontario Medical Review 1996; 63:(6):66-67

Abstract:

The Ontario College of Pharmacy should not have left it up to individual pharmacists to decide whether or not to sell information about physicians’ prescribing practices. The companies that are buying this information are selling it to drug companies to help them target doctors. The Ontario government should act on this matter.

Keywords:
*news story/Canada/Ontario College of Pharmacists/selling prescribing information/pharmacies and pharmacists/doctors/ETHICAL ISSUES IN PROMOTION: SELLING PRESCRIBING INFORMATION