Healthy Skepticism Library item: 6616

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Marketing the medicine: Striving for optimal therapy: the 1995-1996 annual report
Ottawa: Phamaceutical Manufacturers Association of Canada 1996

Abstract:

This section outlines the pharmaceutical industry’s involvement in marketing: funding of continuing medical education, sales representatives, medical information departments, conventions and clinic displays, on-going clinical trials, advertising and information dissemination and the Pharmaceutical Manfacturers Association of Canada’s marketing code.

Keywords:
*analysis/Canada/industry perspective/Pharmaceutical Manfacturers Association of Canada/regulation of promotion/continuing medical education/CME/sales representatives/promotional literature/ convention exhibits/ corporate funding/ information from companies/INFORMATION FROM INDUSTRY: DOCTORS/PROMOTION DISGUISED: SUPPORT FOR CME/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/SPONSORSHIP: RESEARCH