Healthy Skepticism Library item: 6603

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mintzes B.
Women and pharmaceuticals: after Beijing, what now?
HAI News 1995 Oct; (85):1-2, 12

Abstract:

Women are targeted in drug promotion, especially in ads for psychotropic drugs. A Dutch physician received more ads for hormone treatments than for any other category of drugs. Domestic companies as well as multinationals target women in their advertisements.

Keywords:
*analysis/images in ads/women/sexism/psychotropic drugs/hormone replacement therapy/ domestic companies/ research-based manufacturers/IMAGES IN PROMOTION: WOMEN/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES