Healthy Skepticism Library item: 6593

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J.
Re: the promotion of Polymagma (attapulgite)
1995 Jul;

Abstract:

In the Philippines Wyeth-Ayerst is promoting the use of Polymagma directly to the public for the treatment of bacterial diarrhea. The scientific literature backed up by the World Health Organization does not support the use of this product.

Keywords:
*analysis/Philippines/developing countries/Polymagma/diarrhea/World Health Organization/WHO/Wyeth/DTCA/direct-to-consumer advertising/quality of information/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: DIARRHEA