Healthy Skepticism Library item: 6592

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Wyeth claims that Polymagma “works fast by flushing out diarrhea-causing bacteria”
MaLAM International News 1995; 13:(7):1

Abstract:

Despite several MaLAM letters about the promotion of Polymagma Wyeth continues to advertise this product in a misleading way directly to the public in the Philippines.

Keywords:
*analysis/Philippines/developing countries/Wyeth/Polymagma/diarrhea/DCTA/ direct-to-consumer advertising/MaLAM/Medical Lobby for Appropriate Marketing/company responses/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: DIARRHEA