Healthy Skepticism Library item: 6581

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pye J.
Knowledge is the best medicine
Scrip Magazine 1995 Apr; (34):20

Abstract:

In January 1994, the Pharmaceutical Manufacturers Association of Canada launced a national campaign aimed at the general public, and especially people over 50, entitled “Knowledge is the best medicine.” The aim of the campaign is to promote the appropriate use of medicines. The campaign featured an information kit, a television ad, a toll free number and a medication record.

Keywords:
*analysis/Canada/information from companies/elderly/general public and consumers/Pharmaceutical Manufacturers Association of Canada/INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS