Healthy Skepticism Library item: 6578

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mansfield P.
Merck Sharp & Dohme claim “we have conducted our promotion of Zocor very responsibly and ethically”
MaLAM Australian News 1995 Mar; 3:(3):1-6

Abstract:

This issue contains Merck’s response to the MaLAM letter about the promotion of Zocor (simvastatin) along with MaLAM’s comments about what Merck said.

Keywords:
*analysis/Australia/developed countries/Zocor/simvastatin/Merck/quality of information/MaLAM/Medical Lobby for Appropriate Marketing/ industry perspective/company responses