Healthy Skepticism Library item: 6569

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mansfield P.
Re: the promotion of Ciproxin (ciprofloxacin)
1995 Jan;

Abstract:

Bayer is promoting Ciproxin (ciprofloxacin) with the slogan “Ciproxin first . . . for difficult infections” without the qualifying statement “when first-line antibiotics fail.” This message conflicts with the Ciproxin Product Information which points out that ciprofloxacin is not the drug of choice for certain respiratory infections. In addition, ciprofloxacin should be used cautiously to avoid resistance developing.

Keywords:
*analysis/Australia/developed countries/Ciproxin/ciprofloxacin/Bayer/antibiotics/efficacy/quality of information/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS