Healthy Skepticism Library item: 6563

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Shashindran CH, Sethuraman KR.
Drug promotion: push, promote or educate
Essential Drugs Monitor 1995; (20):24

Abstract:

The Jawaharlal Institute of Postgraduate Medical Education and Research has developed a video tape which simulates the promotion of a fictitious antibacterial by a team of detailers and a field manager to a doctor in family practice. The objective is to trigger discussion on various aspects of the physician-detailer interaction and to increase awareness of subtle promotional pressures and the ethical issues involved. Medical faculty members, medical professionals, residents and interns have reacted very positively to the video.

Keywords:
*educational intervention/*videotape/India/developing countries/primary care doctors/sales representatives/influence techniques/students/physicians in training/critical appraisal/EVALUATION OF PROMOTION: CRITICAL APPRAISAL TECHNIQUES