Healthy Skepticism Library item: 6555

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Buhl F.
More on visits by sales reps
Essential Drugs Monitor 1995; (19):9

Abstract:

The study by Bardelay is a small sample and it is questionable whether it is representative of doctor-detailer interactions. The educational level of sales representatives has been improved in order to meet the needs expressed by health care professionals. The Syndicat National de l’Industrie Pharmaceutique follows the revised code from the International Federation of Pharmaceutical Manufacturers Associations and promotes ethical behaviour in every aspect of relations between the pharmaceutical industry and health care professionals. The agreement between the French government and SNIP on drug pricing also includes a commitment to ensure the rational use of drugs.

Keywords:
*letter to the editor/France/sales representatives/doctors/quality of information/Syndicat National de l’Industrie Pharmaceutique/regulation of promotion/industry perspective/IFPMA/International Federation of Pharmaceutical Manufacturers Associations/ Code of Pharmaceutical Marketing Practices (IFPMA)/la revue Prescrire/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: DETAILING/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION