Healthy Skepticism Library item: 6554

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bardelay D.
More on visits by sales reps
Essential Drugs Monitor 1995; (19):9

Abstract:

La revue Prescrire has never claimed that its monitoring network is representative. There are still wide discrepancies in the standard of training of sales representatives, despite the establishment of a training period for detailers. Although the revision to the code of the International Federation of Pharmaceutical Manufacturers Association is important it still does not take into account many important points. Some measures have been taken in France recently to control drug promotion but other initiatives are needed to reinforce them.

Keywords:
*letter to the editor/France/sales representatives/doctors/regulation of promotion/Syndicat National de l’Industrie Pharmaceutique/IFPMA/International Federation of Pharmaceutical Manufacturers Associations/ Code of Pharmaceutical Marketing Practices (IFPMA)/la revue Prescrire/EVALUATION OF PROMOTION: DETAILING/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION