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Healthy Skepticism Library item: 6552

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Tanzania moves to control drug promotion
Essential Drugs Monitor 1995; (20):16


Abstract:

Complaints about drug advertisements and the activities of sales representatives have lead the Pharmacy Board of Tanzania to prepare guidelines on drug promotion incorporating the World Health Organization’s Ethical Criteria for Medicinal Drug Promotion.

Keywords:
*news story/Tanzania/developing countries/sales representatives/journal advertisements/regulation of promotion/WHO/World Health Organization/Ethical Criteria for Medicinal Drug Promotion/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963