Healthy Skepticism Library item: 6537

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Control of drug advertising in Canada
Ottawa: Drugs Directorate 1994 Oct 25

Abstract:

This is a comprehensive report dealing with the regulation of promotion in Canada that makes recommendations for future approaches to this issue. The purpose was to assess the current means of regulating drug advertising to health professionals and consumers and, where appropriate, to recommend changes that will not adversely affect the current level of consumer protection. The basic premises were that advertising should conform with approved product information and that the impact of any recommendations on government resources needs and industry regulatory burden should be kept to a minimum. Appendices deal with the compliance rate for broadcast and print advertisements for over-the-counter products; mechanisms for regulating drug advertising in Australia, United Kingdom and United States; the volume of over-the-counter advertising in 1992; and a survey of Drugs Directorate personnel on the topic of direct-to-consumer advertising of prescription drugs.

Keywords:
*analysis/*analytic survey/Canada/United States/United Kingdom/Australia/regulation of promotion/direct-to-consumer advertising/DTCA/over-the-counter medications/attitude toward promotion/Pharmaceutical Advertising Advisory Board (Can)/preclearance of advertisements/promotion costs and volume/print advertisements/broadcast advertisements/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: PRINT AND BROADCASE ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/VOLUME OF AND EXPENDITURE ON PROMOTION