Healthy Skepticism Library item: 6530

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Wellcome claims that Zovirax is “a way to make a difference” in varicella
MaLAM International News 1994 Oct; 12:(7):1-2

Abstract:

The ad for Zovirax that is the subject of this month’s International Letter comes from Canada where there is a system for prescreening ads before they appear. Prescreening seems to be unable to prevent misleading promotion. Similar problems occur in the United States where there is direct government control of promotion and in the United Kingdom where one of the best self-regulatory systems exists.

Keywords:
*analysis/Canada/United States/United Kingdom/developed countries/regulation of promotion/ABPI/ Association of the British Pharmaceutical Industry/ Code of Advertising Acceptance (PAAB)/ FDA/ Food and Drug Administration/ Pharmaceutical Advertising Advisory Board (Can)/MaLAM/Medical Lobby for Appropriate Marketing/Zovirax/Wellcome/ preclearance of advertisements/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION