Healthy Skepticism Library item: 6526

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

IFPMA: revised marketing code adopted
Health Horizons 1994; (23):14
www.ifpma.rog/hhhs/welcome.htm

Abstract:

The IFPMA revised Code of Pharmaceutical Marketing Practices has been formally approved by the 17th General Assembly of the IFPMA. It is the result of the deliberations of a specialized task force established by the Council of the IFPMA. This revision is part of a continuous ongoing process review by IFPMA’s governing bodies, and the new changes reflect the efforts of the IFPMA’s own constituents to enhance the international self-regulatory role of the IFPMA code. Eight general principles have been developed underlining the scope of the code and the standards of promotion and two sections-one on sales representatives and the other on symposia and congresses-have been enlarged.

Keywords:
*analysis/IFPMA/regulation of promotion/industry perspective/ Code of Pharmaceutical Marketing Practices (IFPMA)/ International Federation of Pharmaceutical Manufacturers Associations/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION