Healthy Skepticism Library item: 6525

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

IFPMA and the industry’s role in medical information
Health Horizons 1994; (23):2
www.ifpma.rog/hhhs/welcome.htm

Abstract:

The International Federation of Pharmaceutical Manufacturers Associations has revised its Code of Pharmaceutical Marketing Practices. In order for medicines to be used properly there must be both publicity and information. It is entirely right that steps be taken to avoid and punish abuse in the area of promotion. The industry has repeated pointed out to critics that self-regulatory codes can deal rapidly and practically with complaints which arise. The IFPMA has no capacity to monitor the promotion of medicines on a global scale and therefore has opted to regulate behaviour through a complaints mechanism. The orginal code worked well and the revised one will work even better.

Keywords:
*editorial/IFPMA/regulation of promotion/industry perspective/ Code of Pharmaceutical Marketing Practices (IFPMA)/ International Federation of Pharmaceutical Manufacturers Associations/value of promotion/ATTITUDES REGARDING PROMOTION: INDUSTRY/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION