Healthy Skepticism Library item: 6497
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Deutsch N.
Better drug information with less hype?
Physician’s Management Manuals 1994; 18:(6):33-34
Abstract:
The pharmaceutical industry is concentrating more on continuing medical education and providing objective information to physicians. Surveys have shown that doctors don’t like sales representatives who harass their secretaries and who bash the competition and also don’t like direct mail. As a result of these findings companies are changing their marketing strategies.
Keywords:
*analysis/Canada/continuing medical education/CME/industry perspective/sales representatives/marketing strategies/ marketplace research/ doctors/ corporate funding / direct mail/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTION DISGUISED: SUPPORT FOR CME/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: DIRECT MAIL