Healthy Skepticism Library item: 6496
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: book
The industry/physician interface . . . converging or diverging perspectives?
Montreal: PSL Reports 1994
Abstract:
Most general practitioners believe that the best way for companies to inform them about the availability of a new product is through sales representatives.
Keywords:
*analytic survey/Canada/primary care doctors/new drugs/sales representatives/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS