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Healthy Skepticism Library item: 6495

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: book

WHO Ethical Criteria for medicinal drug promotion—off the shelf and into the legislatures
Amsterdam: Health Action International 1994
www.haiweb.org


Abstract:

Unethical promotion is a serious problem everywhere but it is most acute in developing countries where regulatory control is frequently weak. This short monograph gives a brief history of the Ethical Criteria and goes on to suggest a plan of action at the 47th World Health Assembly for increasing the use of the Ethical Criteria.

Keywords:
*analysis/World Health Organization/WHO/Ethical Criteria for Medicinal Drug Promotion/regulation of promotion/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.