Healthy Skepticism Library item: 6493

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Knowledge campaign update
PMAC News 1994; 2
www.canadapharma.org

Abstract:

In the first two weeks after the Pharmaceutical Manufacturers Association of Canada launched its consumer information campaign in Quebec 3247 calls were received. Information kits were mailed to 11903 doctors and 3954 pharmacists in the province.

Keywords:
*news story/Canada/information from companies/general public and consumers/Pharmaceutical Manufacturers Association of Canada/INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS