Healthy Skepticism Library item: 6488

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Marketing self-regulation strengthened in Australia
Health Horizons 1994; (22):22
www.ifpma.rog/hhhs/welcome.htm

Abstract:

The Australian Pharmaceutical Manufacturers Assocation has adopted a revised Code of Conduct for the marketing and promotion of prescription medications. The Code of Conduct Subcommittee has been made stronger and more independent. The appeal process is now independent from both the APMA Committee and the Code Subcommittee.

Keywords:
*analysis/Australia/Australian Pharmaceutical Manufacturers Association/regulation of promotion/industry perspective/ Code of Conduct (Aus)/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909