Healthy Skepticism Library item: 6472

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Thompson C.
Genentech suspends marketing practices
Lancet 1994; 344:1146

Abstract:

Genentech has agreed to drop its funding of height screening programs in schools and Caremark has promised to terminate all financial relationships with healthcare providers involved with human growth hormone therapy.

Keywords:
*news story/United States/Genentech/growth hormone/marketing strategies/PROMOTIONAL TECHNIQUES: FALSE SCREENING PROGRAMS