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Healthy Skepticism Library item: 6467

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Stopps RG.
Interacting with the pharmaceutical industry.
CMAJ 1994 Sep 15; 151:(6):731-2
http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=8087746


Abstract:

Both medicine and the pharmaceutical industry would benefit by collaboration, teamwork and funding within common guidelines or a framework of ethical behaviour.

Keywords:
*letter to the editor/Canada/guidelines, discussion of/ relationship between physicians in training and industry/ drug company sponsored research/ attitude toward industry/ McMaster University/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY Drug Industry* Faculty, Medical* Humans Interprofessional Relations* Research* Research Support

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963