Healthy Skepticism Library item: 6457

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Short B.
Advertising or research?
Canadian Medical Association Journal 1994; 150:11

Abstract:

The author received a letter aksing him to participate in a nationwide prospective study on the use of a certain arthritis medication with an offer of $100 to participate. He believes that this study cannot produce any useful information and that the study is another form of advertising.

Keywords:
*letter to the editor/Canada/ drug company sponsored research/ postmarketing research/ETHICAL ISSUES IN PROMOTION: PAYMENTS IN STUDIES/PROMOTION DISGUISED: POSTMARKETING RESEARCH