Healthy Skepticism Library item: 6453
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Rubin PH.
Pharmaceutical promotion and physician requests to hospital formularies.
JAMA 1994 Aug 3; 272:(5):355
Abstract:
The interpretation of the results of the article by Chren and colleagues that pharmaceutical companies unduly influence the behaviour of physicians through promotional expenditures should be resisted. Rather, the article documents the social benefit of information provision by pharmaceutical companies.
Keywords:
*letter to the editor/United States/hospitals/formularies/doctors/value of promotion/INFLUENCE OF PROMOTION: FORMULARY INCLUSION
Drug Industry*
Formularies, Hospital*
Interprofessional Relations*
Medical Staff, Hospital*
