Healthy Skepticism Library item: 6444

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pines WL.
Some major issues in direct-to-consumer advertising
Food and Drug Law Journal 1994; 49:589-592

Abstract:

In the long term, direct-to-consumer advertising would seem to have a bright future and is likely to expand. The immediate checks on this expansion are coming from the Food and Drug Administration with its conservative regulatory approach, and possibly from the managed care industry, whose interest may be in an educated consumer, but not a ”demanding” one.

Keywords:
*analysis/United States/direct-to-consumer advertising/regulation of promotion/Food and Drug Administration/FDA/managed care/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION