Healthy Skepticism Library item: 6436

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Myers CE.
Misrepresenting an ASHP practice standard for commercial purposes.
Am J Hosp Pharm 1994 Sep 1; 51:(17):2107-8

Abstract:

A company that prepares cardioplegic solutions sent promotional literature to surgeons at a hospital that contained erroneous and misleading inforamtion about the American Society of Hospital Pharmacists and its practice standards.

Keywords:
*analysis/United States/pharmacies and pharmacists/disinformation/PROMOTION DISGUISED: PHYSICIAN EDUCATION MATERIAL AND GUIDELINES/PROMOTIONAL TECHNIQUES: DIRECT MAIL Advertising/standards Cardioplegic Solutions/economics* Comparative Study Drug Industry/standards* Ethics, Professional Hospital Costs Humans Practice Guidelines/standards* Societies, Pharmaceutical*