Healthy Skepticism Library item: 616
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Kondro W.
Canadian doctors’ prescribing habits for sale
Lancet 1996; 347:963
Keywords:
*news story
Canada
IMS
pharmacies and pharmacists
selling prescribing information
ETHICAL ISSUES IN PROMOTION: SELLING PRESCRIBING INFORMATION
Notes:
IMS is purchasing prescribing records of doctors from 3000 of Canada’s 6400 pharmacies and then repackaging the information for sale to pharmaceutical firms that subsequently use the data to target brand-name drug pitches at specific physicians.