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Healthy Skepticism Library item: 616

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kondro W.
Canadian doctors’ prescribing habits for sale
Lancet 1996; 347:963

Keywords:
*news story Canada IMS pharmacies and pharmacists selling prescribing information ETHICAL ISSUES IN PROMOTION: SELLING PRESCRIBING INFORMATION


Notes:

IMS is purchasing prescribing records of doctors from 3000 of Canada’s 6400 pharmacies and then repackaging the information for sale to pharmaceutical firms that subsequently use the data to target brand-name drug pitches at specific physicians.

 

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