Healthy Skepticism Library item: 6034

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Advertising in medical journals
Canadian Medical Association Journal 1994; 150:27

Abstract:

Most medical journals carry advertising, and advertising generates income for owners of journals, but advertising must not be allowed to influence editorial decisions. Editors must have full responsibility for advertising policy, and readers should be able to distinguish readily between advertising and editorial material. Juxtaposition of editorial and advertising material on the same product or subject should be avoided wherever possible. Finally, editors should consider for publication all criticisms of advertisements.

Keywords:
*policy statement & guideline/ attitude toward promotion/ editorial freedom/ journal advertisements/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/INFLUENCE OF PROMOTION: PUBLICATION/REGULATION, CODES, GUIDELINES: JOURNALS AND MASS MEDIA