Healthy Skepticism Library item: 6033

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Huston P.
Advertising in medical journals
Canadian Medical Association Journal 1994; 151:7

Abstract:

Like all Canadian medical journals, the Canadian Medical Association Journal relies on the Pharmaceutical Advertising Advisory Board to prescreen ads. The CMAJ is responsible only for their appropriate placement. Pharmaceutical companies have no information about what articles will be published. No advertising is placed in the middle of a scientific article.

Keywords:
*editorial/Canada/ placement of journal advertisements/ Pharmaceutical Advertising Advisory Board (Can)/ Canadian Medical Association/preclearance of advertisements/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS