Healthy Skepticism Library item: 5907

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gaither CA, Bagozzi RP, Kirking DM, Ascione FJ.
Factors related to physicians’ attitudes and beliefs toward drug information sources
Drug Information Journal 1994; 28:817-827

Abstract:

Through the use of a mail questionnaire, factors related to physicians’ attitudes and beliefs toward seven drug information sources were investigated. A sample of 108 physicians was obtained from a large health maintenance organization (HMO). Responses were obtained to questions on past use, ease of use, emotional response to use, quality of information on harmful effects and drug efficacy, colleagues’ opinions, degree of usefulness and availability, and intention to use. The results show that physicians differ on each of the above factors, depending upon the source of drug information. Future studies should include an analysis of these factors when investigating physicians’ use of drug information sources.

Keywords:
*analytic survey/United States/doctors/source of information/promotional literature/attitude toward promotion/Health Maintenance Organization/HMO/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS