Healthy Skepticism Library item: 5900

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Dikshit RK, Dikshit N.
Commercial source of drug information: comparison between the United Kingdom and India.
BMJ 1994 Oct 15; 309:(6960):990-1
http://www.bmj.com/cgi/content/full/309/6960/990

Abstract:

Information contained in the UK edition of the Monthly Index of Medical Specialties was compared to that in the Indian edition. Generally, more information was available in the British edition but both editions lack educational value.

Keywords:
*analytic survey/United Kingdom/India/regulation of promotion/Monthly Index of Medical Specialties/MIMS/developing countries/quality of information/EVALUATION OF PROMOTION: COMMERCIAL DRUG COMPENDIA/EVALUATION OF PROMOTION: COMPARISON BETWEEN DEVELOPING AND DEVELOPED COUNTRIES/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Advertising Catalogs, Commercial Catalogs, Drug Drug Information Services/standards* Great Britain India

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.