Healthy Skepticism Library item: 5898

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Cooper DA, Kaldor J.
Inadvertent placement of advertisements.
Med J Aust 1994 Jun 6; 160:(11):727

Abstract:

The authors report on the placement of an advertisement immediately back-to-back with an article on the same drug.

Keywords:
Advertising* Ethics, Professional* Periodicals* Publishing* *letter to the editor/Australia/Medical Journal of Australia/ placement of journal advertisements/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS