Healthy Skepticism Library item: 5728

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Chetley A.
Generic embarrassment
Lancet 1994; 343:1089-1090

Abstract:

During a panel discussion the European Federation of Pharmaceutical Industries’ Associations was criticized for attempts to prevent the Thai Food and Drug Administration from introducing new labeling and advertising legislation. One of the key points in the legislation was a requirement about the size of the generic name relative to the trade name.

Keywords:
*news story/Thailand/labeling/ size of name/ developing countries/European Federation of Pharmaceutical Industries’ Associations/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTIONAL TECHNIQUES: SIZE OF BRAND AND GENERIC NAMES