Healthy Skepticism Library item: 5723

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Beazley GP.
Size of names in drug ads
Canadian Medical Association Journal 1994; 151:1113

Abstract:

There is often a marked difference in the print size in journal advertisements between the generic and brand names of drugs. There should be a law that requires both names to be the same size.

Keywords:
*letter to the editor/Canada/size of name/ journal advertisements/regulation of promotion/PROMOTIONAL TECHNIQUES: SIZE OF BRAND AND GENERIC NAMES