Healthy Skepticism Library item: 5701

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Borow W.
Medical television. Prescription for progress
JAMA. 1993 Oct 6; 270:(13):1601-2

Abstract:

Although there was initial enthusiasm for the use of Septrin (co-trimoxazole) the incidence of serious side effects lead to recommendations for restrictions on its use. The advertising campaigns from Hoffman LaRoche and Wellcome did not reflect these reservations. The companies were found to have breached the Code of Conduct of the Australian Pharmaceutical Manufacturers Association but the companies did not have to provide corrective information.

Keywords:
Education, Medical/trends* Telemedicine* Television/trends* *analysis/Australia/developed countries/co-trimoxazole/safety & risk information/Septrin/Bactrim/ Hoffman LaRoche/Wellcome/ Code of Conduct (Aus)/ Australian Pharmaceutical Manufacturers Association/ regulation of promotion/Medical Lobby for Appropriate Marketing/MaLAM/antibiotics/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION