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Healthy Skepticism Library item: 5699

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Re: the promotion of Septrin (co-trimoxazole)
1993 Oct;


Abstract:

In Sri Lanka Wellcome promotes Septrin (co-trimoxazole) without any warnings about adverse effects or high risk groups and uses words such as “success” and “improved” without any definition. The scientific literature raises questions about the way that Wellcome promotes its product.

Keywords:
*analysis/Sri Lanka/developing countries/Septrin/co-trimoxazole/safety & risk information/quality of information/Wellcome/antibiotics/MaLAM/Medical Lobby for Appropriate Marketing/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963