Healthy Skepticism Library item: 5698

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Borow W.
The AMA explains its about-face on direct-to-consumer advertising
Medical Marketing & Media 1993 Sep 01; 28:(9):68-69, 72, 74

Abstract:

Responding to current trends, the American Medical Association drops its opposition to the promotion of Rx products to consumers, and adopts guidelines for DTC ads in its own media.

Keywords:
Education, Medical/trends* Telemedicine* Television/trends* *policy statement & guideline/United States/