Healthy Skepticism Library item: 5683

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Syntex claims Toradol has “narcotic efficacy without narcotic drawbacks”
MaLAM Australian News 1993 Jun

Abstract:

Syntex’s initial promotion of Toradol (ketorolac) failed to mention that Toradol is a nonsteroidal anti-inflammatory drug and also made inappropriate claims about its usefulness as an analgesic compared to opioids.

Keywords:
*analysis/Australia/developed countries/ketorolac/Toradol/Syntex/ nonsteroidal anti-inflammatory drugs/ NSAID/analgesics/quality of information/safety & risk information/Medical Lobby for Appropriate Marketing/MaLAM/ promotional literature/EVALUATION OF PROMOTION: DRUG SAFETY/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/EVALUATION OF PROMOTION: PROMOTIONAL BROCHURES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES