Healthy Skepticism Library item: 5678

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Summary of outcomes for topics commenced November 1991 to January 1992
MaLAM International Newsletter 1993 May

Abstract:

The table summarizes the actions taken by companies in response to MaLAM letters.

Keywords:
*analysis/company responses/quality of information/MaLAM/Medical Lobby for Appropriate Marketing/REGULATION, CODES, GUIDELINES: FEEDBACK TO COMPANIES

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963