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Healthy Skepticism Library item: 5524

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Weintraub M.
Changing over-the-counter drugs while retaining the brand name
Annals of Internal Medicine 1993; 118:988


Abstract:

The Food and Drug Administration is aware that companies use the same trade name on reformulated products. The acceptable industry procedure is to indicate in the product’s labeling that a significant change has occurred. The National Drug Manufacturers Association, a trade association of over-the-counter drug manufacturers has established voluntary guidelines for companies to follow on drug labeling.

Keywords:
*letter to the editor/United States/FDA/Food and Drug Administration/ drug names/ labeling/change in drug contents/National Drug Manufacturers Association (US)/ over-the-counter medications/ETHICAL ISSUES IN PROMOTION: DRUG NAME/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963