Healthy Skepticism Library item: 5523

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Weaving PG.
Drug company representatives and sales priorities.
Lancet 1993 May 29; 341:(8857):1416

Abstract:

Collier should not have been surprised by what he found out about the activities of sales representatives. Such actions are what should be expected from anyone selling any product.

Keywords:
*letter to the editor/United Kingdom/sales representatives/EVALUATION OF PROMOTION: DETAILING Commerce* Drug Industry* Family Practice Humans